Bank of England Identitat Visual de Matteo Ruisi and Peter McCabe

El disseny Bank of England Identitat Visual de Matteo Ruisi and Peter McCabe és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2022

Bank of England Identitat Visual

de Matteo Ruisi and Peter McCabe

Client: Bank of England

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

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El Disseny

Sobre Bank of England Identitat Visual

Dissenyar per a un banc central significa trobar un equilibri entre informació tècnica i sensible, treballs liderats pel personal, comunicacions generals atractives i una sèrie de normatives. Això no és senzill d'aconseguir i es basa en dinàmiques internes delicades. La nova identitat s'ha desenvolupat conjuntament amb les persones que l'utilitzaran, equilibrant tots els aspectes de les comunicacions. Es centra en arribar a un públic més ampli amb un enfocament accessible, rellevant, estructurat i distintiu. Aquests principis clau s'han utilitzat com a direcció de disseny per a tots els elements visuals.

El Reconeixement

Sobre el A' Design Award d'Argent

Bank of England Identitat Visual és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Bank of England Identitat Visual sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Bank of England Identitat Visual és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions i Embalatge: Not applicable
Etiquetes: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tecnologia de Producció: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Repte de Disseny: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Recerca: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiració: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Durada del Projecte: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Flux d'Operació: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Membres de l'Equip: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Crèdits de les Imatges: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.