Johnnie Walker Limited Edition Embalatge de regal de Ofen Hu

El disseny Johnnie Walker Limited Edition Embalatge de regal de Ofen Hu és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2022

Johnnie Walker Limited Edition Embalatge de regal

de Ofen Hu

Client: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

58,010

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El Disseny

Sobre Johnnie Walker Limited Edition Embalatge de regal

Johnnie Walker Limited Edition és un disseny d'embalatge de regal per a una ampolla de whisky llançada amb motiu del Festival de la Lluna a la Xina. El Festival de la Lluna és un moment important per al retrobament familiar, per la qual cosa els temes són la llar, el retrobament i l'emoció. El disseny s'inspira en les portes i finestres de l'arquitectura tradicional xinesa. La caixa exterior s'obre com una porta de doble batent, tancada mitjançant un botó magnètic al centre, i revela l'ampolla que hi ha a l'interior. S'hi representen orquídies, papallones i núvols auspiciosos. A la caixa s'utilitzen tècniques de daurat i tall làser, i a l'ampolla s'hi aplica un acabat de sorrejat.

El Reconeixement

Sobre el A' Design Award d'Or

Johnnie Walker Limited Edition Embalatge de regal és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Johnnie Walker Limited Edition Embalatge de regal sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Johnnie Walker Limited Edition Embalatge de regal crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensions i Embalatge: Length 15cm width 11.5cm height 36cm
Etiquetes: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Tecnologia de Producció: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Repte de Disseny: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Recerca: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiració: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Durada del Projecte: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Flux d'Operació: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Membres de l'Equip: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Crèdits de les Imatges: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd