DamoWang Taurine Energy Drink Envasos per a Beguda Energètica de Chi Forest

El disseny DamoWang Taurine Energy Drink Envasos per a Beguda Energètica de Chi Forest és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2022

DamoWang Taurine Energy Drink Envasos per a Beguda Energètica

de Chi Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

15,898

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Colors

El Disseny

Sobre DamoWang Taurine Energy Drink Envasos per a Beguda Energètica

El DamoWang Taurine Energy Drink és una beguda funcional presentada en una llauna de ferro de 250 mil·lilitres. La llauna mesura 65,6 per 91,8 mil·límetres i està fabricada amb impressió transparent d'alta brillantor sobre metall. La il·lustració mostra una figura inspirada en Chiyou, un guerrer de la mitologia xinesa, acompanyada d'un gest de polze amunt que suggereix força i confiança. La beguda conté ginseng i goji (llicium xinès), herbes tradicionals utilitzades per restaurar la vitalitat. La llauna metàl·lica, de format familiar, és fàcil d'agafar i es refreda ràpidament.

El Reconeixement

Sobre el A' Design Award de Bronze

DamoWang Taurine Energy Drink Envasos per a Beguda Energètica és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que DamoWang Taurine Energy Drink Envasos per a Beguda Energètica sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. DamoWang Taurine Energy Drink Envasos per a Beguda Energètica satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions i Embalatge: 65.6mm x 91.8mm
Etiquetes: Branding, Packaging, Chinese National Tide
Tecnologia de Producció: High gloss iron transparent printing can on iron cans.
Repte de Disseny: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Recerca: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiració: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Durada del Projecte: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Flux d'Operació: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Membres de l'Equip: Yushu Zhang, Yiqun Tang
Crèdits de les Imatges: Yushu Zhang, Yiqun Tang