From the Forest of Rusk Funció principal: Envàs d'aperitiu de Shoichiro Takei and Eriko Kunikata

El disseny From the Forest of Rusk Funció principal: Envàs d'aperitiu de Shoichiro Takei and Eriko Kunikata és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2022

From the Forest of Rusk Funció principal: Envàs d'aperitiu

de Shoichiro Takei and Eriko Kunikata

Client: Yamazaki Baking Co., Ltd.

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

27,396

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El Disseny

Sobre From the Forest of Rusk Funció principal: Envàs d'aperitiu

Text: From the Forest of Rusk és un disseny d'envàs per a un aperitiu de rusk (pa torrat dolç) que es ven en supermercats i grans superfícies del Japó. El disseny s'inspira en el món d'un llibre il·lustrat i mostra animals que viuen al Bosc del Rusk. Cada personatge animal està format a partir del propi rusk, fotografiat com a producte real en lloc de crear-se amb gràfics per ordinador. La mida dels ulls, el nas i la boca es va ajustar mil·límetre a mil·límetre per fer atractiu cada personatge. L'envàs fa 140 per 210 per 40 mil·límetres. Es poden afegir nous animals a mesura que s'introdueixen nous sabors.

El Reconeixement

Sobre el A' Design Award d'Argent

From the Forest of Rusk Funció principal: Envàs d'aperitiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que From the Forest of Rusk Funció principal: Envàs d'aperitiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. From the Forest of Rusk Funció principal: Envàs d'aperitiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Dimensions i Embalatge: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Etiquetes: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Tecnologia de Producció: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Repte de Disseny: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Recerca: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inspiració: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Durada del Projecte: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Flux d'Operació: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Patents: Copyrights belong to KATAL SEVEN Co., Ltd.
Membres de l'Equip: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Crèdits de les Imatges: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)