Xiaofengtan Liquor Envasat de licor de Zhu Hai and Fang Jian

El disseny Xiaofengtan Liquor Envasat de licor de Zhu Hai and Fang Jian és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2022

Xiaofengtan Liquor Envasat de licor

de Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

11,098

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #131479

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Xiaofengtan Liquor Envasat de licor

Xiaofengtan és l'envàs d'un licor xinès d'alta gamma. La forma de l'ampolla deriva dels gerros de ceràmica tradicionalment utilitzats a la Xina per emmagatzemar licor, reinterpretats amb una forma senzilla adaptada al gust modern. El cos arrodonit s'adapta al palmell de la mà, cosa que fa que l'ampolla sigui fàcil d'agafar i ajuda a evitar que rellisqui. El tap daurat presenta línies corrugades verticals i s'obre amb facilitat. Uns punts daurats formen una textura tant a l'ampolla com a la caixa cúbica compacta, que mesura 130 per 130 per 135 mil·límetres. La caixa està feta de paper degradable, i la mida reduïda disminueix l'ús de material.

El Reconeixement

Sobre el A' Design Award de Bronze

Xiaofengtan Liquor Envasat de licor és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Xiaofengtan Liquor Envasat de licor sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Xiaofengtan Liquor Envasat de licor satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions i Embalatge: 130mm x130mm x135mm
Etiquetes: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tecnologia de Producció: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Repte de Disseny: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Recerca: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiració: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Durada del Projecte: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Flux d'Operació: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Membres de l'Equip: Hai Zhu
Jian Fang