After a Bird Fell Down Llibre il·lustrat de Shu Wei Chang

El disseny After a Bird Fell Down Llibre il·lustrat de Shu Wei Chang és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny de Mitjans Impresos i Publicats.

BronzeImprès· 2022

After a Bird Fell Down Llibre il·lustrat

de Shu Wei Chang

Client: Shu-Wei Chang

Guanyador del A' Design Award de Bronze en la Categoria de Imprès

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Colors

El Disseny

Sobre After a Bird Fell Down Llibre il·lustrat

Després que un ocell caigués és un llibre il·lustrat que combina l'estructura d'un llibre de forats i d'un llibre desplegable. El llibre mesura 105 per 150 mil·límetres i té un gruix d'uns 27 mil·límetres, proper a la mida d'un ocell petit. A mesura que es passen les pàgines, el forat es fa més gran i el brot creix més amunt, mentre que el llibre mateix es va aprimant. La coberta és blanca, té una textura semblant a la sorra i incorpora un adhesiu transparent imprès amb una ploma verda dins d'un rebaix gravat en relleu. El disseny mostra que el pas del temps porta tant la pèrdua com el nou creixement.

El Reconeixement

Sobre el A' Design Award de Bronze

After a Bird Fell Down Llibre il·lustrat és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que After a Bird Fell Down Llibre il·lustrat sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. After a Bird Fell Down Llibre il·lustrat satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions i Embalatge: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Etiquetes: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Tecnologia de Producció: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Repte de Disseny: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiració: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.