Future of Banking Els Gràfics En Moviment Explicatius de Moree Wu

El disseny Future of Banking Els Gràfics En Moviment Explicatius de Moree Wu és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny de Cinema, Vídeo i Animació.

ArgentCinema· 2022

Future of Banking Els Gràfics En Moviment Explicatius

de Moree Wu

Client: Julius Baer

Guanyador del A' Design Award d'Argent en la Categoria de Cinema

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El Disseny

Sobre Future of Banking Els Gràfics En Moviment Explicatius

La Sra. Wu va crear aquest vídeo per a Julius Baer per explicar el mètode de treball del seu nou producte digital per al seu inversor potencial. Des de la concepció, storyboard, disseny de marcs d'estil fins a animació, va descobrir com visualitzar la diferència entre el flux de treball intens, la digitalització i la nova era. Va afegir metàfores visuals per augmentar la singularitat. Es van utilitzar tècniques i pensament creatiu per crear un vídeo amb una història clara i atractius visuals. Aquest vídeo mostra el bell futur que aportarà el nou producte digital.

El Reconeixement

Sobre el A' Design Award d'Argent

Future of Banking Els Gràfics En Moviment Explicatius és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Future of Banking Els Gràfics En Moviment Explicatius sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Future of Banking Els Gràfics En Moviment Explicatius és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions i Embalatge: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Etiquetes: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tecnologia de Producció: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Repte de Disseny: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Recerca: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiració: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Durada del Projecte: The project started in December 2019 in New York and finished in March 2020 in New York.
Flux d'Operació: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Membres de l'Equip: Moree Wu
Crèdits de les Imatges: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.