Smartmoov Identitat de Marca de Ricardo Filipe Lopes da Silva

El disseny Smartmoov Identitat de Marca de Ricardo Filipe Lopes da Silva és un guanyador molt estimat del prestigiós 2023 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2023

Smartmoov Identitat de Marca

de Ricardo Filipe Lopes da Silva

Client: Smartmoov

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

10,475

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Colors

El Disseny

Sobre Smartmoov Identitat de Marca

Els principals avantatges d'aquest model de negoci són la mobilitat i la personalització empresarial. L'emprenedor pot adaptar el seu negoci a una solució més flexible i mòbil, augmentant així l'abast del seu negoci al mercat. La marca representa aquests valors d'una manera dinàmica i futurista mitjançant un sistema visual coherent, pensat per inspirar el públic objectiu.

El Reconeixement

Sobre el A' Design Award de Ferro

Smartmoov Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Smartmoov Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Smartmoov Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions i Embalatge: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetes: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tecnologia de Producció: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Repte de Disseny: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Recerca: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiració: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Durada del Projecte: August 2019 to November 2019 in Curitiba, Brazil
Flux d'Operació: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.