Jiangmen Culture and Tourism Logotip i Identitat de Marca de EUCA Culture and Communications Co. Ltd.

El disseny Jiangmen Culture and Tourism Logotip i Identitat de Marca de EUCA Culture and Communications Co. Ltd. és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2021

Jiangmen Culture and Tourism Logotip i Identitat de Marca

de EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

10,198

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Colors

El Disseny

Sobre Jiangmen Culture and Tourism Logotip i Identitat de Marca

Jiangmen Culture and Tourism és un logotip i identitat de marca creats per al sector de la cultura i el turisme de Jiangmen, una ciutat de la província de Guangdong, al sud de la Xina. El logotip s'inspira en el caràcter xinès tradicional Men, que significa porta, i en l'estructura de l'arc commemoratiu. Dins la forma de la porta es combinen elements extrets del paisatge urbà, l'arquitectura, el patrimoni cultural, el paisatge natural i les plantes de Jiangmen. L'or mat suggereix una ciutat rica però modesta. Es va desenvolupar una guia d'identitat de marca per donar suport a una aplicació coherent.

El Reconeixement

Sobre el A' Design Award de Bronze

Jiangmen Culture and Tourism Logotip i Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Jiangmen Culture and Tourism Logotip i Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Jiangmen Culture and Tourism Logotip i Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Etiquetes: Branding, City, Culture and tourism, Logo design, Visual system
Repte de Disseny: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Recerca: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiració: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Durada del Projecte: June 2019 – April 2020, Shanghai, China
Flux d'Operació: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Membres de l'Equip: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Crèdits de les Imatges: Ellain Li, Grace Xu， Di Tang