Xi Lin Men Envàs de Beguda Alcohòlica de Xu Yao and Li Wei

El disseny Xi Lin Men Envàs de Beguda Alcohòlica de Xu Yao and Li Wei és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2021

Xi Lin Men Envàs de Beguda Alcohòlica

de Xu Yao and Li Wei

Client: Xi Lin Men

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

12,930

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #107325

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Colors

El Disseny

Sobre Xi Lin Men Envàs de Beguda Alcohòlica

El Xi Lin Men és un disseny d'envàs per a un licor xinès, i el nom significa apropar-se a la felicitat. L'ampolla és transparent, de manera que el líquid clar és totalment visible. Vist des d'un angle d'uns 45 graus, apareix a la base un relleu de dos peixos col·locats cap a cua, que recorda el símbol del Ying i el Yang. Una tècnica d'esmerilat dona profunditat al relleu dels peixos, i els punts vermells al front dels peixos s'apliquen mitjançant impressió per transferència tèrmica. El tap s'assembla al bambú, un símbol de creixement constant. La part superior estreta i la base ampla faciliten l'abocament.

El Reconeixement

Sobre el A' Design Award de Bronze

Xi Lin Men Envàs de Beguda Alcohòlica és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Xi Lin Men Envàs de Beguda Alcohòlica sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Xi Lin Men Envàs de Beguda Alcohòlica satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensions i Embalatge: Width 150mm x Depth 150mm x Height 290mm.
Etiquetes: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Tecnologia de Producció: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Repte de Disseny: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Recerca: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiració: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Durada del Projecte: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Flux d'Operació: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Membres de l'Equip: Designer: Xu Yao
Art Director: Li Wei