ODTU Sanat 20 Desain Identitas Visual naébbu Kenarkose Creative

ODTU Sanat 20 Desain Identitas Visual naébbu Kenarkose Creative iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2020

ODTU Sanat 20 Desain Identitas Visual

ᨑᨗ Kenarkose Creative

ᨀᨒᨗᨕᨙ: Middle East Technical University

Pammènangngé A' Design Award Salaka ri Katégori Grafis

63,709

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #97941

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ ODTU Sanat 20 Desain Identitas Visual

Maggaukeng taung kasepuluko ODTU Sanat, festival seni naritaneng situdangengnge riwettu Middle East Technical University, naritanyai maccai basa visual mappakitai 20 taung riolong-olongang festival angnge. Nasengngi napakkennyai, taung kasepuluko festival angnge ripakkecci ripassala' lao sengge karya seni matoppo' nasaba mabbuka. Laling-laling lapis warna essae nasappa mammuntu angka 2 sibawa 0 makkeda ilusi 3D. Ilusi angnge mammuaki perasaang relief sibawa angka-angkae nainappa lao sengge macuring rimacoa. Piliang warna cekkung makkeda kontras alus sibawa katennangnge angka 20 maggelebang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

ODTU Sanat 20 Desain Identitas Visual iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. ODTU Sanat 20 Desain Identitas Visual ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. ODTU Sanat 20 Desain Identitas Visual iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Ukurang & Kemasang: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tag: Visual Identity, Visual Communication, Graphic Design, Branding
Téknologi Produksi: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Tantangeng Désain: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Panélitiang: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspirasi: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Wettu Proyék: The project started in October 2018 in Ankara and finished in March 2019.
Alur Opérasi: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Anggota Tim: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Krédit Gambar: All visual materials were designed and produced by Kenarkose Creative.