Macy’s Website Saubbu E-Commerce (Website Balanca Online) naébbu Willy Lai and Dave Torres

Macy’s Website Saubbu E-Commerce (Website Balanca Online) naébbu Willy Lai and Dave Torres iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Désain Situs Wéb sibawa Wéb.

UlawengWéb· 2020

Macy’s Website Saubbu E-Commerce (Website Balanca Online)

ᨑᨗ Willy Lai and Dave Torres

ᨀᨒᨗᨕᨙ: Macy's

Pammènangngé A' Design Award Ulaweng ri Katégori Wéb

88,001

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #93996

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Macy’s Website Saubbu E-Commerce (Website Balanca Online)

Website Macy's iyanaritu séddi platform e-commerce iya mappalaloé pabbalancaé mabbalanca barang-barang Macy's ri online. Iyaé website ripabbaru rupanna ri taung 2019 nasaba pappasengngé pole ri pabbalancaé, nappa mancaji desain iya mapaccing, magampang sibawa mala inspirasi pole ri fesyen. Susunanna mala conto pole ri media fesyen sibawa produk teknologi konsumen, sibawa akkattana untu' pasilaingengngi Macy's pole ri padanna paddagang. Ripaké teknologi web responsif iya barué, jaji weddingngi riita iyaé website ri komputer laptop, tablet sibawa smartphone. Panggessa pengalaman pamaké iyanaro pimping pabbaruanna desainna, ri lalenna engka survei, wawancara sibawa paccobang usability.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Macy’s Website Saubbu E-Commerce (Website Balanca Online) iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Macy’s Website Saubbu E-Commerce (Website Balanca Online) ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Macy’s Website Saubbu E-Commerce (Website Balanca Online) mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ukurang & Kemasang: We developed reponsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Téknologi Produksi: We utilized modern responsive web technologies.
Tantangeng Désain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Panélitiang: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Wettu Proyék: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Opérasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Krédit Gambar: Images courtesy of Macys.