India Packaging Fungsi Utama: Paketeng Barang naébbu Xiaomi

India Packaging Fungsi Utama: Paketeng Barang naébbu Xiaomi iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

India Packaging Fungsi Utama: Paketeng Barang

ᨑᨗ Xiaomi

ᨀᨒᨗᨕᨙ: Xiaomi

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

31,594

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #92159

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ India Packaging Fungsi Utama: Paketeng Barang

India Packaging iyanaritu sistem paketeng iya ripancajiye untu' séré barisang barang éléktronik konsumen iya ribalu'é ri pasa India. Iya désainngé mapaké warna oranye sibawa lotong iya massilawéngngé untu' pattambai bekka' mata sibawa untu' paccinaiwi warna utama mérékngé. Séddi onrong ripattentu ri tungke' kaddoro' natiwi identitas mérékngé, angkanna gaya iya padaé ritahang ri lalenna barang iya laingngé kategorina sibawa loppona. Séddi susunang iya macakkaé ri yolo napappésengngi informasi pokok barangngé, sémboyanna sibawa poin-poin pénjualang utamana. Tungke' kaddoro' ripébbui polé ri karérézang, ricoto sibawa rilipe' mancaji sé'na.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

India Packaging Fungsi Utama: Paketeng Barang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. India Packaging Fungsi Utama: Paketeng Barang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. India Packaging Fungsi Utama: Paketeng Barang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Ukurang & Kemasang: dimension height 30-120, Length 50-95, width 32-50mm
Tag: electronic, orange, colorful, technology
Téknologi Produksi: material: Paper Structure: paper die cut and fold to box.
Tantangeng Désain: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Panélitiang: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspirasi: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Wettu Proyék: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Alur Opérasi: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Paténg: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Krédit Gambar: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge