Songhua River Rice Pakke Bere naébbu 33 and Branding Co., Ltd.

Songhua River Rice Pakke Bere naébbu 33 and Branding Co., Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Songhua River Rice Pakke Bere

ᨑᨗ 33 and Branding Co., Ltd.

ᨀᨒᨗᨕᨙ: Sourceage

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

42,119

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #89941

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Songhua River Rice Pakke Bere

Songhua River Rice, iyaréganaritu bere maélo-éloe ri laleng SOURCEAGE Food Group. Sabaq maltaroq pésttaq tradisional Cina yaitu Pésttaq Musim Semi (Tahun Baru Cina), lattu iddésai pakke bere sibawa maéloe alena rilao bingkisang Pésttaq Musim Semi tengeq pelanggang, jaji siagangna désainenna patuju riolo suasana pésttaq ritaung barué, mampakaingaq unsur-unsur budaya Cina tradisional sibawa maknana majuppai mangkasaraq.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Songhua River Rice Pakke Bere iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Songhua River Rice Pakke Bere ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Songhua River Rice Pakke Bere iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Ukurang & Kemasang: Width 210mm x Depth 40mm x Height 160mm
Tag: Package，China，Rice，Food，Festival，Cultural
Téknologi Produksi: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Tantangeng Désain: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Panélitiang: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Wettu Proyék: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Alur Opérasi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Paténg: Copyrights belong to 33 and branding, 2019.
Anggota Tim: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Krédit Gambar: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.