Sunday Park Primary Function: Identitas Merek naébbu Yian Xiang

Sunday Park Primary Function: Identitas Merek naébbu Yian Xiang iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Bessi ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

BessiPeriklanan· 2026

Sunday Park Primary Function: Identitas Merek

ᨑᨗ Yian Xiang

ᨀᨒᨗᨕᨙ: Xiang Yian

Pammènangngé A' Design Award Bessi ri Katégori Periklanan

4,752

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181394

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Sunday Park Primary Function: Identitas Merek

Book Text: Sunday Park Brand Identity iyanaritu sistem visual iya tersusunna iya ripancajiE untu sektor gaya hidup balao pet masaiyye. Desainna patettong séddi kerangka iya lentureng melalui tipografi iya disiplinE, hubungeng warna iya seimbangE, sibawa logika grid iya weddingngE ripakaloppo. Ri laleng napaddupa-i kahangatang visual sibawa pengekangang formal, sistemmé sallaiwi keccang hiasang iya lebbiE namo tetap weddingngi riakkasengeng sibawa rilao-mauci. Struktur iya weddingngE riatoro mappekkua-i penggunaang iya konsisteng ri kemasang, cetakeng, sibawa platform digital, tulungngi merekké nappakatu kejelaseng sibawa keterpaduang visual iya maittaé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Sunday Park Primary Function: Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Sunday Park Primary Function: Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Sunday Park Primary Function: Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Ukurang & Kemasang: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tag: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Téknologi Produksi: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Tantangeng Désain: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Panélitiang: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspirasi: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Wettu Proyék: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Alur Opérasi: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Paténg: Copyrights belong to Xiang Yian, 2026.
Anggota Tim: Xiang Yian
Krédit Gambar: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026