Cafe Guardiao Pabbungkusna Kopi naébbu Tipz

Cafe Guardiao Pabbungkusna Kopi naébbu Tipz iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2026

Cafe Guardiao Pabbungkusna Kopi

ᨑᨗ Tipz

ᨀᨒᨗᨕᨙ: Cooabriel

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

7,110

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181277

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Cafe Guardiao Pabbungkusna Kopi

Cafe Guardiao iyanaritu sèddi rancangang pabbungkus untu' kopi premium iya risanggara na rilélu, iya nagaukengngé sèddi koperasi pole ri Brasil. Identitas visualna ripasanré ri gambara' malaéka' battoa (arkangèl), iya riyèbbu sibawa gaya ukirang, sibawa panni pallinrung selaku elemen grafis iya kaminang maloppoé. Tipografi matedde' mébbu hierarki visual iya manessaé ri onrong pabbalukeng. Sèddi pita label mappannessai tingkat sanggarana, assalenna pole ri koperasié, sibawa isinna iyanaritu conilon tulen 100 persen. Paccétakeng fleksografi ri kertas kraft sibawa bahan laminasi matte mabbéréyangngi pabbungkus'é tappa matte sibawa permukaan iya wedding rigéssa.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Cafe Guardiao Pabbungkusna Kopi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Cafe Guardiao Pabbungkusna Kopi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Cafe Guardiao Pabbungkusna Kopi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Ukurang & Kemasang: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tag: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Téknologi Produksi: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Tantangeng Désain: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Panélitiang: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasi: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Wettu Proyék: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Alur Opérasi: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Anggota Tim: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro