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Chateau Loulan Pabbungkusna Botolo Anggoro naébbu Wen Liu

Chateau Loulan Pabbungkusna Botolo Anggoro naébbu Wen Liu iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.


BessiKemasan· 2026

Chateau Loulan Pabbungkusna Botolo Anggoro

ᨑᨗ Wen Liu

ᨀᨒᨗᨕᨙ: Shenzhen Oracle Creative Design Co.,Ltd.

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

5,786

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #173417

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Chateau Loulan Pabbungkusna Botolo Anggoro

Chateau Loulan iyanaritu séddi désain pabbungkus untu' anggoro puté semi-macenning malemma alkoholna iya riébbué ri Cina. Labélna riébbu polé ri bessi sibawa warna sitongngeng-tongngeng enrengngé pangolo frosted, sibawa mappaita tau ripau-pauwé riyasengngé Loulan Beauty. Olo' mallobbang iya nainspirasié polé ri téknik flying white ri kaligrafi Cina mébbu tellongeng semi-transparan iya mappaitangngi warna anggoro ri lalenna. Cora' kaligrafi ri awa botolo'é papparingerrangi tanré kessi'na tampa' pabbrikna anggoro'é. Ukkuranna botolo'é iyanaritu 76 lattu 76 lattu 300 milliméter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Chateau Loulan Pabbungkusna Botolo Anggoro iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Chateau Loulan Pabbungkusna Botolo Anggoro ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Chateau Loulan Pabbungkusna Botolo Anggoro mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Ukurang & Kemasang
76mmx76mmx300mm
Tag
Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Téknologi Produksi
The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Tantangeng Désain
Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Panélitiang
As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspirasi
Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Wettu Proyék
August - December 2024, Shenzhen, China
Alur Opérasi
The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Anggota Tim
Creative Direction: Wen Liu
Design Execution: Weijun Liu

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