Serasa Digital Aplikasi Mobile naébbu Rodolpho Henrique iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Bessi ri Katégori Kompétisi Desain Teknologi Mobile, Aplikasi, dan Perangkat Lunak.
BessiMobile· 2025
Serasa Digital Aplikasi Mobile
ᨀᨒᨗᨕᨙ: Serasa
Pammènangngé A' Design Award Bessi ri Katégori Mobile
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #169575ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Serasa Digital Aplikasi Mobile
Serasa iyaéwé lembaga pelaporan kredit mangkumpulangngi sibawa mappagaui' data skor kredit lebbi' saddi milyar tau. Proyék éroi natujukang merevamp platform B2B makkéda' fokus akkareso' ri kaperréluang pemaké. Silaong produk, tujuangngé iyaréwé mancékkéki pertanyaan dukungan kostumér sambilak mappésukkui tingkatang konversi. Tantanganna maéga iyaréwé mappikkiriki tellu platform B2B makkéda' pendekatan berpusat-pemaké rilalenna industri ajjeppuang ri ladeneng krédit téssuji mappalalarak.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi
Serasa Digital Aplikasi Mobile iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Serasa Digital Aplikasi Mobile ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Serasa Digital Aplikasi Mobile mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
- Ukurang & Kemasang
- Mobile app is available for iOS and Android.
Desktop platform available for everyone. - Tag
- platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
- Téknologi Produksi
- We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects. - Tantangeng Désain
- Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
- Panélitiang
- To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data - Inspirasi
- Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
- Wettu Proyék
- The projects started in January 2023 and finished in December 2023
- Alur Opérasi
- Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation. - Anggota Tim
- Rodolpho Henrique
- Krédit Gambar
- Rodolpho Henrique
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