Moutai Prince Pakemasang Botolo Inungeng Keras naébbu Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince Pakemasang Botolo Inungeng Keras naébbu Chengdu Wanjiazu Technology Co., Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2025

Moutai Prince Pakemasang Botolo Inungeng Keras

ᨑᨗ Chengdu Wanjiazu Technology Co., Ltd

ᨀᨒᨗᨕᨙ: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

192,019

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #169050

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Moutai Prince Pakemasang Botolo Inungeng Keras

Moutai Prince iyanaritu desain pakemasang untu' botolo inungeng keras Cina ukkuranna 500 ml. Alena botolo-e mala bentu' mallengko' pole ri buah lengnga, na ulunna mancaji pada bunga lengnga iya tabbakka'-e. Tutu'na iya mabbentu' T-e passeddiwi motif daung bunga lengnga sibawa gambara' lima kajuara. Tutu'na riebbu' sibawa embossing bessi, iya paddupai tekstur telluttinja iya marinci-e. Alena ripaccappureng sibawa tekstur beludru iya masennang-e rikatenning. Warna napaké iyanaritu warna saos iya magello-e sibawa warna gangsa nenniya ulaweng iya massalapi ulaweng. Label malece' ri yasé'na warna cella' bunga wisteria ripakkelilingi motif buli' ase iya mawarna ulaweng-e.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Moutai Prince Pakemasang Botolo Inungeng Keras iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Moutai Prince Pakemasang Botolo Inungeng Keras ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Moutai Prince Pakemasang Botolo Inungeng Keras mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Ukurang & Kemasang: A bottle contains 500ml
Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Téknologi Produksi: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Tantangeng Désain: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Panélitiang: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Wettu Proyék: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Alur Opérasi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Anggota Tim: General Manager and Design Director: Jingan Jia