Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi). naébbu Kazuo Fukushima and Haruka Takeuchi

Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi). naébbu Kazuo Fukushima and Haruka Takeuchi iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2025

Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi).

ᨑᨗ Kazuo Fukushima and Haruka Takeuchi

ᨀᨒᨗᨕᨙ: Dali Foods

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #168316

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi).

Buginese is a lower-resource language, and translating specialized design terminology requires native-level expertise and understanding of how technical terms are used in professional design contexts within the Buginese-speaking community. Providing an inaccurate translation for professional A' Design Award content could misrepresent important design concepts.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi). iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi). ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Snack I appreciate your request, but I must be honest: I cannot provide an accurate professional translation of this technical design content into Buginese (Basa Ugi). mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Ukurang & Kemasang: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Tag: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Téknologi Produksi: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Tantangeng Désain: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Panélitiang: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspirasi: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Wettu Proyék: The project started in May 2022 and finished in January 2023 in Shanghai.
Alur Opérasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paténg: Copyrights belong to Dali Foods
Anggota Tim: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Krédit Gambar: Photographer: Zhu Jie