Urbaner Strategi Merek, Desain Pabbungkusna naébbu Deeeep Creative Lab

Urbaner Strategi Merek, Desain Pabbungkusna naébbu Deeeep Creative Lab iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Salaka ri Katégori Kompétisi Desain Meta, Strategis, sibawa Layanan.

SalakaLayanan· 2025

Urbaner Strategi Merek, Desain Pabbungkusna

ᨑᨗ Deeeep Creative Lab

ᨀᨒᨗᨕᨙ: Deeeep Creative Lab

Pammènangngé A' Design Award Salaka ri Katégori Layanan

103,627

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #165666

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Urbaner Strategi Merek, Desain Pabbungkusna

Urbaner iyanaritu strategi merek sibawa jasa untu' barang pappaccingi janggo iya riebbu' untu' pasa Jepang. Strategiéwé nasalipuri paggenne'na barang, situs web sipagéna iya makkébali, pabbungkusna sibawa komunitas online. Alat pakkatta'éwé makkéguna motoro' sibawa piso baja karbon matanré iya riebbu' ri Jepang, na bentu'na iya baiccu'é nappaidengngi ripatarettekna janggo'é ri wettu-wettu maéga. Pabbungkusna napasséddi tipografi maddupa-rupa sibawa kotta' rilaleng iya masagenaé iya pannessai pakkégunana barangngé. Urbaner nappaitangngi pappaccingi aléna selaku laleng pappaita gaya paribadi, na situs web-é nasappoi topolé pole ri paccinna mammulang lettu' ri melliangngé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Urbaner Strategi Merek, Desain Pabbungkusna iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Urbaner Strategi Merek, Desain Pabbungkusna ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Urbaner Strategi Merek, Desain Pabbungkusna iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Ukurang & Kemasang: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tag: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Téknologi Produksi: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Tantangeng Désain: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Panélitiang: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirasi: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Wettu Proyék: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Alur Opérasi: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Anggota Tim: Deeeep Creative LAB
Krédit Gambar: Deeeep Creative LAB,URBANER,2024