Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro naébbu Yiqi Tang and Zona Yuechen Guan

Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro naébbu Yiqi Tang and Zona Yuechen Guan iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2025

Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro

ᨑᨗ Yiqi Tang and Zona Yuechen Guan

ᨀᨒᨗᨕᨙ: Brown Brothers

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

13,099

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #164761

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro

Teksé Bukué: Brown Brothers Limited Edition iyanaritu kamasang iya ridesain untuk anggoro sparkling moscato iya mabbau bua-buana. Rangkaiangngéwé makkatulu variang iya mappasitujué esso-esso, arawenni, sibawa tangnga bennié. Tinta mabbau ripasangngi ri tungke variang, angkanna wija-wija lao mappadecengngi wettu iya ripilé. Warna iya macakkellié sibawa pola iya mattama-tama napaenginngi pesta wettu tropicalé sibawa pangngajena assiruntungengngé. Botolo'é iyanaritu botolo standar 750 ml iya riyébbu polé ri kaca iya wedding diolah baru, sibawa risampolé grafis makualitas matanré nasibawa masse'. Tujungngé iyanaritu untuk pancajiwi kamasangngéwé mattarima ri ita sibawa ri baué.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Brown Brothers Limited Edition Fungsi Utama: Kamasang Botolo Anggoro mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Ukurang & Kemasang: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tag: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Téknologi Produksi: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Tantangeng Désain: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Panélitiang: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspirasi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Wettu Proyék: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Alur Opérasi: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Anggota Tim: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Krédit Gambar: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.