Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang naébbu Chuan Zhang

Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang naébbu Chuan Zhang iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2025

Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang

ᨑᨗ Chuan Zhang

ᨀᨒᨗᨕᨙ: Chuan Zhang

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

10,546

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #164550

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

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ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang

Hong Lou Meng Dream Ten iyanaritu désaing pabbungkusengngé anu mamawang untu' baijiu, ininnawa anu tradisionalé polé ri Cina. Bentu botolo'é maccowériwi garisi bola-bolana Grand View Garden, séddi tampa' ri laleng roman klasik Dream of the Red Chamber. Motifi daung pisangngé ripaenre'i ri mattulili botolo'é sicaddi-caddi, mappakaingerang lipa' rilulung. Botolo'é riébbu'i polé ri kramik makessing sibawa ripésse'i sibawa cloisonne enamel, séddi karajang tradisional Cina. Warna-warna sisallang mébbui bentu'é manessa ricitai. Bentu'é mappakalebbi'i pabbaja'na na ammukanna, sibawa labbélana anu manessa mappaissengngi info produk-é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Hong Lou Meng Dream Ten Pabbungkusengngé Anu Mabuwang mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Ukurang & Kemasang: 150*300*115mm
Tag: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Téknologi Produksi: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Tantangeng Désain: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Panélitiang: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspirasi: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Wettu Proyék: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Alur Opérasi: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Anggota Tim: Chuan Zhang