Colorful Zhangzhou Pakkébungkusang Barang Merek naébbu Yangchao Wu

Colorful Zhangzhou Pakkébungkusang Barang Merek naébbu Yangchao Wu iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2025

Colorful Zhangzhou Pakkébungkusang Barang Merek

ᨑᨗ Yangchao Wu

ᨀᨒᨗᨕᨙ: Yangchao Wu

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

24,550

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #164285

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Colorful Zhangzhou Pakkébungkusang Barang Merek

Colorful Zhangzhou iyanaritu sistem pakkébungkusang sibawa identitas naébbué untu' merek kota. Désain-é nasaliwengngi sistem identitas visual, pakkébungkusang hadiah, ruang pengalaman offline sibawa platform layanan atuong online. Cella' sibawa bunga daffodil ripakéi selaku téma poko'na, nalai polé ri sejarah lokal, ada' sibawa pola arsitéktur-é. Téma mallaing-laingeng ripébbu untu' produk pada-padanna kué bulan, téh sibawa oleh-oleh. Tungke' kotta' saisenna 260 mm sagana, 260 mm lalenna sibawa 140 mm tanréna. Struktur pakkébungkusang mabbaru napédécéngi allinrungenna wettunna riantara', sibawa bahan berkelanjutan ripakéi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Colorful Zhangzhou Pakkébungkusang Barang Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Colorful Zhangzhou Pakkébungkusang Barang Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Colorful Zhangzhou Pakkébungkusang Barang Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Ukurang & Kemasang: Width 260 mm x Depth 260 mm x Height 140 mm
Tag: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Téknologi Produksi: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Tantangeng Désain: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Panélitiang: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Wettu Proyék: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Alur Opérasi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Anggota Tim: Chief Designer: Yangchao Wu
Krédit Gambar: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.