Dotline Primary Function: Identitas Perusahaan naébbu Tomohiro Kaji

Dotline Primary Function: Identitas Perusahaan naébbu Tomohiro Kaji iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Ulaweng ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

UlawengGrafis· 2024

Dotline Primary Function: Identitas Perusahaan

ᨑᨗ Tomohiro Kaji

ᨀᨒᨗᨕᨙ: Dotline Co., Ltd.

Pammènangngé A' Design Award Ulaweng ri Katégori Grafis

702,717

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #160477

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Dotline Primary Function: Identitas Perusahaan

Book Text: Sistem identitas'e mappammula tampu' untu' membu' struktur bisnis iya lengkap sibawa visina perusahaan — Social Heroes untu' menginspirasi visina perusahaan lao ri kliennya, staffna, sibawa calonna, nenniya sininna tau iya sipatukku' ri industri'e. Dotline mitai sininna staff iya poléé mabbantu ri atuwang esso-essona séddié tau selaku pahlawan. Logona iyanaritu simbol grafis séddié pahlawan iya nabale'i jubana nappa lao ri olo, iya ripancaji polé ri huruf-huruf'e, D polé ri "dots" + L polé ri "line." Nasaba Dotline nabbéréang 7 kategori bisnis, logona poléi ri sistem warna 7 warna iya mappammaccai tungke' kategori bisnis'e iya rituliki sibawa typeface aseli merek'na.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Dotline Primary Function: Identitas Perusahaan iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Dotline Primary Function: Identitas Perusahaan ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Dotline Primary Function: Identitas Perusahaan mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Ukurang & Kemasang: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tag: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Téknologi Produksi: Grid system with the golden section, over ray,
multiplication
Tantangeng Désain: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Panélitiang: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspirasi: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Wettu Proyék: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.