Hunguest Hotels Fungsi Utama: Identitas Merek naébbu Eszter Laki and Reka Imre

Hunguest Hotels Fungsi Utama: Identitas Merek naébbu Eszter Laki and Reka Imre iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2024

Hunguest Hotels Fungsi Utama: Identitas Merek

ᨑᨗ Eszter Laki and Reka Imre

ᨀᨒᨗᨕᨙ: Studio NUR

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

16,716

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #154178

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Hunguest Hotels Fungsi Utama: Identitas Merek

Teks Buku: Hunguest Hotels iyanaritu identitas merek nariupa untuk séddi kelompo hotél Hungaria. Identitas iyaé mappallettu' pangobbi lao ri akualitasengngé sibawa akkonsisténseng. Jama-jamangngé makkoperi rédesain logo iya engkaénna sibawa sininna unsur visual, mappammulai ri tanra hotélé lettu' ri barang-barang tacéta'é. Maéga hotélé masséddi sibawa pusat spa na wellness, jaji désain-é mappaitang assiselleng sibawa uwai. Logoé iyanaritu huruf H bébbe' iya nabentu' polé ri sédde-sédde uwai, na warna utama merekku iyanaritu bulawali. Nagunakang tellu cara: pattaréang lettpress, sampu' menu kulita' iya nauki timpa'na, sibawa tanra aju iya nauki ceko'na.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Hunguest Hotels Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hunguest Hotels Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hunguest Hotels Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tag: hotel branding, wellness and spa, letterpress, Hungary
Téknologi Produksi: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspirasi: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Wettu Proyék: The project started in 2020 in Hungary and finished in 2023.
Anggota Tim: Eszter Laki, Réka Imre
Krédit Gambar: photographs by András Zoltai and Zoltán Gali

ᨅᨌ ᨔᨗᨕᨑ ᨄᨙᨑᨙᨔᨙ

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