Espresso Branding Kopi naébbu Andromachi Kakava

Espresso Branding Kopi naébbu Andromachi Kakava iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2024

Espresso Branding Kopi

ᨑᨗ Andromachi Kakava

ᨀᨒᨗᨕᨙ: ABC Design Communication

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

15,769

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #152991

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Espresso Branding Kopi

Pembungkus kopi mabbuttui desain khusus lantara kompetisi mapare. Riset ri lalengngangeng maddasari kode warna espresso, menerekki Sottos Family gambar estetik ye bedae ri pembungkusanna. Jai, palet warna pembungkusanna mattandai campuran kopinna, mallari-lariang pangisseng konsumen siresseeng warna sibawa rasa siaga aroma nateppa. Kajing ritemmakkeng madereng namallinru pembangunan bahan daerah namapassileng merek kopi espresso Sottos Family.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Espresso Branding Kopi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Espresso Branding Kopi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Espresso Branding Kopi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Ukurang & Kemasang: Metallic Pouch: Width 155mm x Height 325mm
Tag: espresso, sottos, coffee,
Téknologi Produksi: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Tantangeng Désain: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Panélitiang: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspirasi: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Wettu Proyék: The project started in November 2019 in Athens and finished in December 2022 in Athens
Alur Opérasi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Anggota Tim: Costas Lakis
Andromachi Kakava