Love Hanshui Pakkémasang Uwae Rinung naébbu Yanhui Zhang

Love Hanshui Pakkémasang Uwae Rinung naébbu Yanhui Zhang iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2024

Love Hanshui Pakkémasang Uwae Rinung

ᨑᨗ Yanhui Zhang

ᨀᨒᨗᨕᨙ: Wuhan Pufine Creative Technology Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

36,522

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #152699

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Love Hanshui Pakkémasang Uwae Rinung

Love Hanshui iyanaritu séddi rangkaian pakkémasang pappéringngerang untu' uwae rinung mapaccing, riébbu untu' mappéringngerangngi ripiléna Wuhan mancaji Kota Wetland Internasional. Eppa olokolo' asli, iyanaritu lumba-lumba dé' gaga sirinna, itik ulu gawu, bangau lotong sibawa jonga elk, mappésabbiangngi eppa musim ri laleng sitaung. Gamabara' tinta tradisional Cina pasisumpungngi iyaro olokolo'é sibawa pemandangang wetland ri onrong-onrongngé. Label botolo' puté riébbu sibawa proses heat shrink sibawa paccitakang warna spot. Tungke' botolo' 60 milliméter sakkana sibawa 220 milliméter tanréna. Séddi kode ri labelé mabbukkai pakkitang tellu diménsi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Love Hanshui Pakkémasang Uwae Rinung iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Love Hanshui Pakkémasang Uwae Rinung ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Love Hanshui Pakkémasang Uwae Rinung iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Ukurang & Kemasang: Bottle diameter 60mm, height 220mm
Tag: bottle label
Téknologi Produksi: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Tantangeng Désain: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Panélitiang: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspirasi: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Wettu Proyék: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Alur Opérasi: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Anggota Tim: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang