Chilled Milk Karoto naébbu Kazuo Fukushima and Haruka Takeuchi

Chilled Milk Karoto naébbu Kazuo Fukushima and Haruka Takeuchi iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2023

Chilled Milk Karoto

ᨑᨗ Kazuo Fukushima and Haruka Takeuchi

ᨀᨒᨗᨕᨙ: Meiji China Investment Co.,Ltd.

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

17,340

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #150429

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Chilled Milk Karoto

Susu segar to mariolo tongeng pole makkuwa ri tedong to ripajama ri linoa majai. Tedongé mabbéré mappasedde ri kanre macampa to sisenna gizinna pateppa. Inspirasinna iyaréwi tedong kualitas lino ri produk é. Kualitas linoanna napatanra ri waranna bulawa to ricetakké, iyaro gambar to rigambar limanna napasilaong mariolona alenna. Nappunna, engkaé to ri timunganna tedongé napasilaong linoa pajama to majai. Tanda tedong bulawana rilaleng produkto é simboloé, iyaro maccokkong sipatuju ri pasaré Cina.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Chilled Milk Karoto iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Chilled Milk Karoto ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Chilled Milk Karoto mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Ukurang & Kemasang: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tag: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Téknologi Produksi: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Tantangeng Désain: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Panélitiang: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspirasi: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Wettu Proyék: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Alur Opérasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paténg: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Krédit Gambar: Photographer: Zhu Jie