Ride on the Right Track Kampanye Media Sosial naébbu Tai Yuan Chiou and Chien Chun Feng

Ride on the Right Track Kampanye Media Sosial naébbu Tai Yuan Chiou and Chien Chun Feng iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

TambagaPeriklanan· 2023

Ride on the Right Track Kampanye Media Sosial

ᨑᨗ Tai Yuan Chiou and Chien Chun Feng

ᨀᨒᨗᨕᨙ: Momentum Bikes

Pammènangngé A' Design Award Tambaga ri Katégori Periklanan

34,302

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #149139

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Ride on the Right Track Kampanye Media Sosial

Ride on the Right Track iyanaritu kampanye media sosial iya ripancajiangngi untu' merek sepeda untu' mappalaowangngi kabiasaang ma'nenne' iya sustainable ri esso-essoé. Kampanye éwié pake gambara alami, warna hijau, gambara iya nasibawang tانaman, sibawa pasang-pasang iya mappasilennge' untu' mébbui sustainability madécéng riolo. Isinna makkuragai fakta-fakta menyenangkang ri bentu' infografis, stiker cerita untu' Instagram sibawa Facebook, acara siara langsung, sibawa filter media sosial. Ricoba'i untu' mappalaowangngi cara transportasi iya lebbi hijau sibawa pattaneng kota molalengngi tinda'-tinda' iya kédo'-kédo' na mapécé'. Tujuanna iyanaritu untu' mébbui pengaruh sicollective iya massu polé ri pilihan-pilihang ri esso-essoé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Ride on the Right Track Kampanye Media Sosial iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Ride on the Right Track Kampanye Media Sosial ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Ride on the Right Track Kampanye Media Sosial mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Ukurang & Kemasang: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tag: Social Media Campaign, Illustration Design, Eco-friendly, Green
Téknologi Produksi: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Tantangeng Désain: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Panélitiang: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspirasi: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Wettu Proyék: The project started in April and ended in May 2022 in North America and Europe.
Alur Opérasi: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Paténg: Copyrights belong to Momentum Bike, 2023.
Anggota Tim: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Krédit Gambar: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak