Ggaedok Branding Panynyompereng Pappagguruang naébbu Miraen Design Team

Ggaedok Branding Panynyompereng Pappagguruang naébbu Miraen Design Team iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Pendidikan, Alat Bantu Ajar, na Konten Pelatihan.

SalakaPendidikan· 2023

Ggaedok Branding Panynyompereng Pappagguruang

ᨑᨗ Miraen Design Team

ᨀᨒᨗᨕᨙ: Mirae-N

Pammènangngé A' Design Award Salaka ri Katégori Pendidikan

616,219

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #148327

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Ggaedok Branding Panynyompereng Pappagguruang

Ggaedok iyanaritu séddi identitas mérek untu' sisining buku panynyompereng pappagguruang basa Koréa. Aseng Ggaedok iyanaritu akronim pole ri ada-ada Koréa Ggaewooja Dokhaeryuk, iya mattujué ri patettongngé atepperenna alé sibawa amaccangngé mabbaca. Logona nasilaongngi asengngé sibawa tanra kutipan, ripilé nasaba' bentu'na maccukké huruf konsonan sibawa vokal Koréa. Foil warna ri warna Pantone ripilé napakaita bagéang pole ri tanra kutipangngé, na lapisang matte napalebbii paitanna. Tokoh-tokoh iya ricitaké ri laleng buku kosakata sibawa buku amaccang mabbacaé natambai arennunna ana' sikolaé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Ggaedok Branding Panynyompereng Pappagguruang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Ggaedok Branding Panynyompereng Pappagguruang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Ggaedok Branding Panynyompereng Pappagguruang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Ukurang & Kemasang: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tag: Education, Print, Design, Branding
Téknologi Produksi: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Tantangeng Désain: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Panélitiang: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspirasi: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Wettu Proyék: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Alur Opérasi: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Anggota Tim: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works