Portal Beoplay Kampanye Pariwara naébbu Kutuko Studio

Portal Beoplay Kampanye Pariwara naébbu Kutuko Studio iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Platina ri Katégori Kompétisi Desain Film, Video, dan Animasi.

PlatinaFilm· 2023

Portal Beoplay Kampanye Pariwara

ᨑᨗ Kutuko Studio

ᨀᨒᨗᨕᨙ: Kutuko Studio SL

Pammènangngé A' Design Award Platina ri Katégori Film

2,488,529

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #144874

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Portal Beoplay Kampanye Pariwara

Iyae kampanye mupparelléi headphone Beoplay Portal-na. Para streamer mampakolong produksi naappaki viral. Riawa klaim "Sound that shapes your world", iyaré maraja' lima skenario meléoi kategori industri video game. Selain madeceng dampak visual-na, pengalaman tonjengngié ripakalelléi dé kompetisi pangngissengi lokasi objék fetish marosuang ri tiap frame. Tim tonjengngié masempo desain maega skenario iyaréngenna produk sibawa pengalaman angngai tonjengngié nappurae protagonis.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Platina

Portal Beoplay Kampanye Pariwara iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. Portal Beoplay Kampanye Pariwara napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. Portal Beoplay Kampanye Pariwara iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Ukurang & Kemasang: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tag: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Téknologi Produksi: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Tantangeng Désain: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Panélitiang: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirasi: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Wettu Proyék: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Alur Opérasi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Paténg: Kutuko Studio SL
Anggota Tim: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Krédit Gambar: Boutique Visual Kutuko Studio, Beoplay Portal, 2022