Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol naébbu Jingzhang Xiao and Dongyan Ruan

Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol naébbu Jingzhang Xiao and Dongyan Ruan iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2023

Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol

ᨑᨗ Jingzhang Xiao and Dongyan Ruan

ᨀᨒᨗᨕᨙ: Jiangsu Yanghe Distillery Co., Ltd

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

20,223

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #142370

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol

Teks Buku: Ocean Blue iyanaritu desain kemasan untuk inuman baijiu. Botolo'e mangoloi porporang spiral Fibonacci, mabbere bentuk seimbang sibawa dinamis iya masempoé riyakkatenni sibawa ribuka. Bagiang yasé'na ripaccappuru sibawa kilo bulaeng iya mappakalebbi'i kessi'na pasi'e, na bagiang yawana ricat lango tasi'. Litografi pelat tembaga, pabbentu mata congkang, sibawa embosang ripakei untuk mapparéwa'i tekstur ri lise'na. Kotak assalina ribuwang polé ri karetasi grey board sibawa lalengna karetasi white board, alassi busa, sibawa blister anyang-anyangan. Séddi sistem kode napasisiwoi tungke' botolo, kota, sibawa peti untuk mallinrungi produk-é polé ri pallamung-lamungeng.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Ocean Blue Fungsi Utama: Kemasan Inuman Beralkohol mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Ukurang & Kemasang: 140mmx115mmx320mm，
Tag: crafts, Baijiu, spirit, packaging, art
Téknologi Produksi: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Tantangeng Désain: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Panélitiang: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirasi: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Wettu Proyék: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Alur Opérasi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Anggota Tim: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin