Anlan Branding Identitas Merek naébbu Haiwen Yang

Anlan Branding Identitas Merek naébbu Haiwen Yang iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2023

Anlan Branding Identitas Merek

ᨑᨗ Haiwen Yang

ᨀᨒᨗᨕᨙ: Anlan

Pammènangngé A' Design Award Bessi ri Katégori Grafis

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #141858

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

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ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Anlan Branding Identitas Merek

Anlan Branding iyanaritu identitas merek iya ripancajiye untu' brand alat kacantikang. Identitas iyaé ridesain kupancaji tetap riissengngi ri yelo-yelo aplikasi. Jenis huruf-na mappunna sulapa iya cinampe' bulu-bulué, na bentu' hurufna secara umum tette' bassa sibawa macinnong. Pattern bunga iya assalenna polé ri huruf A mappasangkalinge ri ide kacantikang, na potongang iya pas ri huruf A appasisambungeng teknologi sibawa estetika. Warna ungu ripakei selaku warna utama brand. Identitas iyaé ripakei ri sistem alat tulis sibawa kemasang, na pedoman-pedomanna madukungngi pappakena iya tette' sibawa konsisten.

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ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Anlan Branding Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Anlan Branding Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Anlan Branding Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Ukurang & Kemasang: The coordinated images were applied to all physical stationery system and package system.
Tag: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Téknologi Produksi: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Tantangeng Désain: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Panélitiang: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspirasi: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Wettu Proyék: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Alur Opérasi: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Paténg: Shenzhen Baselab Technology Ltd.
Anggota Tim: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Krédit Gambar: Shenzhen Baselab Technology Ltd.