Koch's Meerrettich Mappabaru Merek naébbu Wolkendieb Design Agency

Koch's Meerrettich Mappabaru Merek naébbu Wolkendieb Design Agency iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2022

Koch's Meerrettich Mappabaru Merek

ᨑᨗ Wolkendieb Design Agency

ᨀᨒᨗᨕᨙ: KOCHS Meerrettich & Feinkost GmbH

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

27,046

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140491

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Koch's Meerrettich Mappabaru Merek

Motto "mappaonro ri ulu" naonroi mangngé makkuasai industri makkanang. Pakkalorang ulu tanaé matoae, riasengngéna horseradish, nasilaong mangngé makkalépué rioloi. Makkuwa napopoléi essona merek ri parennuang-parennuang, Wolkendieb mappabaru identitas merek Kochs siagang portfolio kemasan-na. Logo namodernisasi naengka lébbui maléttu siagang nacinikié. Desain baru manrénrangiwi napacinikié bahan-bahan reso asli tanaiprosés siagang resipi mabersi tanai bahan tambahan atawa pengawé. Mappabaru oti ri uma maéga pamalé pamaneng ri tappa: marélao, magampang siagang nabéréangi lalo assiduppaiwi!

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Koch's Meerrettich Mappabaru Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Koch's Meerrettich Mappabaru Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Koch's Meerrettich Mappabaru Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Ukurang & Kemasang: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tag: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Téknologi Produksi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Tantangeng Désain: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Panélitiang: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Wettu Proyék: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Alur Opérasi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen