Coway Pusat Pengalaman Pelanggang naébbu IQI Concept

Coway Pusat Pengalaman Pelanggang naébbu IQI Concept iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Ruang Interior na Pameran.

TambagaInterior· 2022

Coway Pusat Pengalaman Pelanggang

ᨑᨗ IQI Concept

ᨀᨒᨗᨕᨙ: IQI Concept

Pammènangngé A' Design Award Tambaga ri Katégori Interior

14,938

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #136737

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Coway Pusat Pengalaman Pelanggang

Coway Experience Centre iyanaritu séddi pusat pengalaman pelanggang ri Kuala Lumpur, Malaysia. Ruang iya luasna 2210 kaki pallasa mappaita produk sibawa jasa untu' wai sibawa udara macenning, tinro makualitas, sibawa kabersiang kamara mandi. Pusat iyaé ripabbagé lima ruang: Brand Heritage, Water Care, Air Care, Living Care, sibawa Service Care. Projektor touch screen, alat elektronik iya malunra, sibawa panel télévisi mappémmasi konten pattujuang riupdate sibawa gampang. Warna puti, biru, sibawa lotong, enrengngé garisi malengkoq ri bahang kaju sibawa finishing puti, mappaéngngerangngi wai sibawa udara. Séddi stasiung filtrasi wai mancaji titik pusat ri bagian Water Care.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Coway Pusat Pengalaman Pelanggang iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Coway Pusat Pengalaman Pelanggang ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Coway Pusat Pengalaman Pelanggang mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Ukurang & Kemasang: 2210 sqft
Tag: experience centre, curves, nature, clean, commercial space, digital
Téknologi Produksi: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Tantangeng Désain: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Panélitiang: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspirasi: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Wettu Proyék: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Alur Opérasi: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Anggota Tim: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Krédit Gambar: Photographer: David Yeow