Small Satine Kemasan Susu Ana'-ana' naébbu Blackandgold Shanghai

Small Satine Kemasan Susu Ana'-ana' naébbu Blackandgold Shanghai iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2022

Small Satine Kemasan Susu Ana'-ana'

ᨑᨗ Blackandgold Shanghai

ᨀᨒᨗᨕᨙ: Yili Group

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

11,714

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #134149

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Small Satine Kemasan Susu Ana'-ana'

Small Satine iyanaritu kemasang untu' produk susu organik ripancaji untu' ana'-ana'. Desain-e iyaé mappalluasa merek susu Satine sibawa tette'i logo-na enrengngé warana ceppu' sibawa cakkuring-é. Séddi karakter riasengngé Small Satine mupa ri panel yolo-é, mattinro ri wa'e ri seddéna ana' saping. Panel monri-é mappaitangngi pemandangang loang ri wanuwa peternakang susu-é, ripancaji sibawa gaya masero enrengngé sederhana. Aseng produk-é ripaké huruf-huruf iya sinisu'-é lao ri ana'-ana', na keterangang gizi-na ripaita macawa'na untu' tomatoana-é. Kemasan ri laleng-é iyanaritu karton kertas.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Small Satine Kemasan Susu Ana'-ana' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Small Satine Kemasan Susu Ana'-ana' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Small Satine Kemasan Susu Ana'-ana' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Ukurang & Kemasang: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tag: Packaging, milk, kid, China, organic
Téknologi Produksi: Inner pack: Tetra Pack
Box: paper
Tantangeng Désain: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Panélitiang: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspirasi: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Wettu Proyék: The project started in Feb, 2021 and the product is launched in June, 2021.
Alur Opérasi: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Paténg: All photos credits to blackandgold Shanghai, 2022.
Anggota Tim: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG