Wuliang Image Primary Function: Pakkemasang Toa' naébbu Luo Heng

Wuliang Image Primary Function: Pakkemasang Toa' naébbu Luo Heng iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2022

Wuliang Image Primary Function: Pakkemasang Toa'

ᨑᨗ Luo Heng

ᨀᨒᨗᨕᨙ: Laboratory and Hopeful

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

17,668

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #133952

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Wuliang Image Primary Function: Pakkemasang Toa'

Wuliang Image iyanaritu rancangang pakkemasang toa' ripancaji untu' séddi mérék Baijiu Cina. Bentu' botolo' ripaléttei polé ri botolo' Uleng ri masa Dinasti Ming, na watakkale malebbi'na mappannessai uleng penno' sibawa akkatta assiruntungeng. Garri' malengko' sibawa garri' bombang uwae mabbalu'i botolo'é pada-pada sabbé. Watakkale kacaé riolo ri kessi' napassorong séddi logo emmase mawaja rileppe', na coppo' botolo'é maké prosés eléktroplating bessi mabburi'. Kessoro'é ripancaji polé ri akrilik ulaweng makusu' sibawa bessi rileppe' nenniya cap mapella. Tanra tana tembu'-tembu'é mattulung untu' bissu sibawa nyaman ritenge.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Wuliang Image Primary Function: Pakkemasang Toa' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Wuliang Image Primary Function: Pakkemasang Toa' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Wuliang Image Primary Function: Pakkemasang Toa' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Ukurang & Kemasang: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tag: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Téknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Tantangeng Désain: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Panélitiang: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspirasi: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Wettu Proyék: The project started in September 2021 in Torino and finished.
Alur Opérasi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Anggota Tim: Luo Heng
Krédit Gambar: Luo Heng