Before the Midnight Hour Ilustrasi Parabot naébbu Martin Reznik

Before the Midnight Hour Ilustrasi Parabot naébbu Martin Reznik iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Ulaweng ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

UlawengGrafis· 2022

Before the Midnight Hour Ilustrasi Parabot

ᨑᨗ Martin Reznik

ᨀᨒᨗᨕᨙ: Martin Reznik Illustration

Pammènangngé A' Design Award Ulaweng ri Katégori Grafis

61,031

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #133798

ᨕᨗᨔᨙᨂᨗ ᨒᨙᨅᨗ ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Before the Midnight Hour Ilustrasi Parabot

Sérengngé ilustrasi cellaq-pute napassireso Marc Krusin sibawa napalele désing parabot baruwa-baruwanna pura Knoll sibawa Desalto. Sipullé komik sibawa sinema noir, proyék iyaé nalébbikko konvénsi ilustrasi parabot nasigaukkeng naratif ri adégangngé, sipakéangngi perspéktif natarrekko-rekko sibawa estetika noir malobbo. Taénamo sébbunna tau sibawa barang-barang napaisséngngi nalépaqi eleméng mistéri sibawa pénasaran ri céritana, narekko protagonisna napakitai ri akkireqna nariasséngngi. Makkuanaro gambaraq nauwé digital ri Adobe Photoshop masigaukkeng tablet Wacom Cintiq.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Before the Midnight Hour Ilustrasi Parabot iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Before the Midnight Hour Ilustrasi Parabot ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Before the Midnight Hour Ilustrasi Parabot mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Ukurang & Kemasang: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tag: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Téknologi Produksi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tantangeng Désain: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Panélitiang: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirasi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Wettu Proyék: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Alur Opérasi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Krédit Gambar: All illustrations: Martin Reznik, 2021