Xiaofengtan Liquor Kemasang Anu Napamenre' naébbu Zhu Hai and Fang Jian

Xiaofengtan Liquor Kemasang Anu Napamenre' naébbu Zhu Hai and Fang Jian iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2022

Xiaofengtan Liquor Kemasang Anu Napamenre'

ᨑᨗ Zhu Hai and Fang Jian

ᨀᨒᨗᨕᨙ: Zhu Hai, Fang Jian

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

11,098

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #131479

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Xiaofengtan Liquor Kemasang Anu Napamenre'

Xiaofengtan iyanaritu kemasang untu' anu napake' minung Cina anu matalle'na. Bentu' butolo'e mala'bi ri jara-jara tana anu riyasseng traditional ripake' ri Cina untu' taro anu napake' minung, ripasibawang mabbentu bawang anu sitinaja sibawa citta modere'. Wattowanna anu marori mattongeng lima, iyanaro na kadapik butolo'e mepomudah rijama sibawa mabantu rebba'i anu massoyo. Tongkotana anu mabbulu gading mappunna garisi mattama-tama anu matoppo', na mepomudah tarimpa. Bittu' gading mappebbu' tekstur ri iya duwa butolo'e sibawa dus anu maddupa, iyanaritu marroukeng 130 sibawa 130 sibawa 135 millimeter. Dusnaro riyebbu' polé ri kertasi anu weddi'i mancaji, na akkuranganna ukuranna napakoi bahang anu ripake'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Xiaofengtan Liquor Kemasang Anu Napamenre' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Xiaofengtan Liquor Kemasang Anu Napamenre' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Xiaofengtan Liquor Kemasang Anu Napamenre' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Ukurang & Kemasang: 130mm x130mm x135mm
Tag: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Téknologi Produksi: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Tantangeng Désain: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Panélitiang: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspirasi: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Wettu Proyék: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Alur Opérasi: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Anggota Tim: Hai Zhu
Jian Fang