Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro' naébbu Tiger Pan

Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro' naébbu Tiger Pan iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro'

ᨑᨗ Tiger Pan

ᨀᨒᨗᨕᨙ: Beijing Chuangyitang Sales Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

30,964

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #123934

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro'

Niulanshan iyanaritu pangngola pambungkususeng edisi terbatas untu' merek anggoro' Cina, ipassu' untu' Taung Saping. Botolo'na ripatettong polé ri kaca na kaddo'na polé ri aju. Rancanganna teppa'i kanyataang na napaké bentu' modern sibawa abstrak. Séddi garéssé maluru' sipa' pédang ri watakkalé botolo'é mappaddissengeng watakkalé mawatang sibawa sipa' teppa'ki'-ki' saping. Tanda merekna natahang bawang huruf kaligrafi Niu, iya battuanna saping. Garéssé paccappureng ipallamu' untu' mappaddissengeng ada Cina Niu lettu' cappa', séuwa cita-cita untu' lettu' ri patuju. Nappaddissengengngi untu' patarima konsumen malolo.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Niulanshan Primary Function: Pambungkususeng Botolo' Anggoro' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Ukurang & Kemasang: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tag: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Téknologi Produksi: The bottle is made of glass and the box is made of wood.
Tantangeng Désain: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Panélitiang: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspirasi: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Wettu Proyék: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Alur Opérasi: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Paténg: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Anggota Tim: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Krédit Gambar: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan