Dodoshine Fungsi Utama: Identitas Merek naébbu Xu Chen and Rong Zhang

Dodoshine Fungsi Utama: Identitas Merek naébbu Xu Chen and Rong Zhang iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2021

Dodoshine Fungsi Utama: Identitas Merek

ᨑᨗ Xu Chen and Rong Zhang

ᨀᨒᨗᨕᨙ: Dodoshine

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

15,360

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #123740

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Dodoshine Fungsi Utama: Identitas Merek

Teks Buku: Dodoshine iyanaritu identitas merek iyya ripancajiangngi untu' merek parewa iya makkegunangnge teknologi sterilisasi ultraviolet. Aseng iyaero mabbicara ri kabiasaang tau Cina iya paccokkongngi barang-barang ri masero mata esso untu' mpunoi bakteria, séddi amaliang iya sisumpaéngngi sibawa sicara atuwong iya mapaccingnge nenniya teknologi ultraviolet. Logotype-é mattaro ri huruf sans serif iya mabbaraq, nasibawang detail serif iya biasa ripakéi ri merek-merek fashion. Pallaingeng iyaero mabbéréang gambarang merek iyya mancaji macakka sibawa sike'de mafashion. Logotype-é wedding riceta' ri produk-produk sibawa ri bahang pamasarang ri ukurang minimal 34 ri 10 milimeter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Dodoshine Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Dodoshine Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Dodoshine Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Ukurang & Kemasang: It can be print on the minimal size at 34mm x 10mm.
Tag: logo, shine, logotype, typeface, font
Téknologi Produksi: It can be print on the product or marketing material.
Tantangeng Désain: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Panélitiang: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspirasi: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Wettu Proyék: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Alur Opérasi: People can see and read it. And then they can understand the meaning of the logo.
Anggota Tim: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu