Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery naébbu Bold Brands

Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery naébbu Bold Brands iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery

ᨑᨗ Bold Brands

ᨀᨒᨗᨕᨙ: Bold Brands

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

25,759

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122959

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery

Baltija iyanaritu séri pabbukkuseng untu' koleksi coklat iya dibalu' ri daéra Baltik. Asenna polé ri ada Lithuania untu' Tasi' Baltik, iya mébbui ilhan ri desainna. Séddi mercusuar sibawa pamandangan tasi' ipatampai ri gaya Victorian klasik, sibawa bentu' iya makkelo'-kelo' iya mappasengeréngi lettu'na uwai. Dé' gaga simbol nasional ripaké, jaji iyaro pabbukkusengngé mabbéréang sininna daéraé tenniya séddi wanua. Warna gawu' biru maddaung iya malamu' mattambai rupa iya magello. Kotana sibawa amplo'na ripébbui polé ri kertas, ricéta' pakké offset, na ripaccappureng varnis matte sibawa detail léppé' tembaga.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Baltija Chocolate Collection Primary Function: Pabbukkuseng Confectionery iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Ukurang & Kemasang: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tag: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Téknologi Produksi: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Tantangeng Désain: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Panélitiang: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspirasi: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Wettu Proyék: This project started in January 2020 February and finished 2020 May
Alur Opérasi: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Anggota Tim: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Krédit Gambar: Photography: Motiejus Gaigalas, Zydrunas Slajus