Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft naébbu Bold Brands

Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft naébbu Bold Brands iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft

ᨑᨗ Bold Brands

ᨀᨒᨗᨕᨙ: Bold Brands

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

26,502

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122875

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft

Beer Mail iyanaritu rancangang pambungkusé untu' rupa-rupa bir craft. Iyaro label-é ripébi'i pada perangko surepé, mannessa nasa'bi aseng merek-é sibawa sipa' perangko iya wedding-é riréwe' (koleksi). Tungke' rupa-rupanna makkéngngi gambara collage iya patarumui balo-balo iya de'na sipahang ricini' pammulanna. Bahan-bahang iya ripaké ri bir-é rilebbunngi ri laleng gambara-é, kuammengngi na wedding nasappa pambelli-é. Iyaro bir-é ribaluki ri botolo' kaca 330 ml sibawa label riprinta digital nenniya ri kaleng 500 ml iya riprinta-é. Iyaro rancangang-é mappaita jumla produksinna maloppo-loppo iya rupa-rupanna.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Beer Mail by Volfas Engelman Primary Function: Pambungkusna Bir Craft iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Ukurang & Kemasang: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tag: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Téknologi Produksi: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Tantangeng Désain: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Panélitiang: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspirasi: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Wettu Proyék: This project started in January 2020 and is still ongoing adding a new variety every other month.
Alur Opérasi: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Anggota Tim: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Krédit Gambar: Illustrations & Visuals: Sandra Ramoskaite