Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku naébbu Jimmy Chew

Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku naébbu Jimmy Chew iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2021

Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku

ᨑᨗ Jimmy Chew

ᨀᨒᨗᨕᨙ: Sogurt

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

14,338

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119936

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku

Teks Buku: Sogurt With Love and All Things Good iyanaritu desain kemasan untuk cangkere es krim yogurt bekku. Warna-warna anyar ripake untuk mappaita brand voice iya mabbelo-belona, marennu-rennu, na iya elegan-e. Gambara iya ritumpu'e mappaita passiamekengngeng bahang-bahang utama ri laleng tungke' rasa iya riyolai. Typography, ikonografi, na tata letak ripasitinaja untuk mappaitangngi informasi produk iya manessae na mappadecengngi paccarita. Tudda plastik ri kemasan riolo-e ripasilennge sibawa tudda kertase. Tungke' cangkere makkoreng 125 milliliter na maluara 74 millimeter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Sogurt With Love and All Things Good Fungsi Utama: Kemasan Yogurt Bekku mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Ukurang & Kemasang: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Téknologi Produksi: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Tantangeng Désain: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Panélitiang: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Wettu Proyék: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Alur Opérasi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Anggota Tim: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Krédit Gambar: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.