Episode Desain Pengalaman Merek naébbu Plus X iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.
TambagaGrafis· 2021
Episode Desain Pengalaman Merek
ᨑᨗ Plus X
ᨀᨒᨗᨕᨙ: Sk D&d Episode
Pammènangngé A' Design Award Tambaga ri Katégori Grafis
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #119730ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Episode Desain Pengalaman Merek
Episode iyanaritu desain identitas merek sibawa pengalaman merek untuk platform hunian sisamang. Desain iyaé mappuseng ri pakè-pakèngngé nasibawang bukan ri panyompaé, sibawa mabbéré ri pammulanna ri pasitudangeng sibawa pahunié. Segi ampa ri lambang Episode mancaji simbolo ruang iyaé mattampung carita iya maéga-égaé. Lambang, warna, jenis huruf, sibawa gambara kuncié ripakè ri sininna touchpoints online sibawa offline, tarumasu kartu pahuni sibawa nomoro bilik. Sistemé iyaé malunreng, tenniya iyaé mattette, nasabaq tungke pahuni weddingngi paccappuriwi desainna sibawa carita padécéng ale-alena.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga
Episode Desain Pengalaman Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Episode Desain Pengalaman Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Episode Desain Pengalaman Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Ukurang & Kemasang
- Digital Work
- Tag
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Téknologi Produksi
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Tantangeng Désain
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Panélitiang
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspirasi
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Wettu Proyék
- The project proceeded for 4 months in Seoul, South Korea.
- Alur Opérasi
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Anggota Tim
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.