Love Art Kampanye naébbu Daniel da Hora iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Tambaga ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

TambagaPeriklanan· 2024

Love Art Kampanye

ᨑᨗ Daniel da Hora

ᨀᨒᨗᨕᨙ: Dahlstedt Holding SL

Pammènangngé A' Design Award Tambaga ri Katégori Periklanan

82,144

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119665

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Love Art Kampanye

Ri kampanye paolanna, Winghook mallanngeri paggauqeng mabbarani sibawa seni narekeng makkalassikeng ada maraja. Magaukeng paggabungang telleqe pole ri manipulasi digital sibawa reinterpretasi seni, Winghook makkada kariya-kariya massengnge pole ri Sejarah Seni wenni pasengnganna. Makkeda manipulasi maelleqe, kampanye iae majjellojjelo ro ata makkita mancaji ripanngissengmi pattenrengeng, makkeda ketelitian sibawa perhatian ri ase-asena riolona. Makkeda paggantungang kariya klasik mattengngenga sibawa inovasi mabarue, Winghook deqgaga mattengngeqeng panngissengang aje paimeng maccai kapasitasna ri pajjagaiwi integritas kariya seni mabbaranae.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Love Art Kampanye iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Love Art Kampanye ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Love Art Kampanye mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Ukurang & Kemasang: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tag: Art, Creative, Museum, Paintings
Téknologi Produksi: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Tantangeng Désain: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Panélitiang: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspirasi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Wettu Proyék: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Anggota Tim: Creative Director / Designer: Daniel da Hora
Krédit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.