Mminni Pabbungkusna Inungeng Mangandung Alkohol naébbu Wen Liu, Qiumin Chen and Weijie Kang

Mminni Pabbungkusna Inungeng Mangandung Alkohol naébbu Wen Liu, Qiumin Chen and Weijie Kang iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2021

Mminni Pabbungkusna Inungeng Mangandung Alkohol

ᨑᨗ Wen Liu, Qiumin Chen and Weijie Kang

ᨀᨒᨗᨕᨙ: Changyu

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

34,477

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119485

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Mminni Pabbungkusna Inungeng Mangandung Alkohol

Mminni iyanaritu sèddi disain pabbungkus untu' brandy iya riebbu untu' pangonsumeng malolo. Iyaro sèt-é mattampu anggoro dasar, anggoro campuran, sibawa sekumpulu pakkakkasa paccampuru, jaji weddingngi ripasadia rasa alena tenna melli barang laingngé. Hurupu' X mancaji tanrang untu' iya dé'pa riisseng sibawa untu' kamungkinang iya tattimpa'é, na warna ripaké untu' pabelaiwi iyaro barangngé polè ri tappa tradisionalna brandy-é. Iyaro botolo'é riebbu polè ri kaca sibawa proses pattunuang pahiaseng, na kotta'na ritebbu polè ri paccetakang plastik. Iyaro sèt-é ukkuranna 198,8 kali 122,8 kali 122,8 milimeter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Mminni Pabbungkusna Inungeng Mangandung Alkohol iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Mminni Pabbungkusna Inungeng Mangandung Alkohol ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mminni Pabbungkusna Inungeng Mangandung Alkohol mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Ukurang & Kemasang: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Téknologi Produksi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Tantangeng Désain: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Panélitiang: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Wettu Proyék: 2020.02~2020.05 Shenzhen, China
Alur Opérasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Anggota Tim: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang