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Three Emotions Brand Identity naébbu Tsuyoshi Omori

Three Emotions Brand Identity naébbu Tsuyoshi Omori iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.


BessiGrafis· 2021

Three Emotions Brand Identity

ᨑᨗ Tsuyoshi Omori

ᨀᨒᨗᨕᨙ: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Pammènangngé A' Design Award Bessi ri Katégori Grafis

13,206

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #117934

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Three Emotions Brand Identity

Tellu Pangkaukeng iyanaritu identitas brand iya ripancajiangngé untuk organisasi nirlaba ri Jepang. Organisasiéwé majjama untuk pakérangngi sanatorium panyakit Hansen ri Daftar Warisan Dunia UNESCO. Logoéro napaddeppungeng tellu pictogram iya mappaddisengngéngngi pídisi, messé, sibawa amménasang. Timu-timunna sitiap pictogram riatoro'i mancaji bentu jembatang, iya makkototo weddingngi ribaca selaku huruf H. Jembatangngéro mabbicara jembatang tongeng-tongeng iya ripatettong ri pulo, tempa dua sanatorium tettong. Poster ukuran 594 x 841 millimeter ripaita ri sikola taretaka, TK, sibawa rumah sakit.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Three Emotions Brand Identity iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Three Emotions Brand Identity ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Three Emotions Brand Identity mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Ukurang & Kemasang
Poster: Width 594mm x Height 841mm
Tag
leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Téknologi Produksi
First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Tantangeng Désain
To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Panélitiang
The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspirasi
Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Wettu Proyék
This logo was released in May 2019, updated in April 2020.
Alur Opérasi
Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Paténg
Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Anggota Tim
Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Krédit Gambar
Image#1:Photographer Hikaru Kodani, 2020.
Image#2:Photographer Hikaru Kodani, 2020.
Image#3:Photographer Hikaru Kodani, 2020.

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Désain Madécéng Harusu Narima Panghargaang Malampé

A' Design Award iyanaritu anugérah intérnasional sibawa majuri untu désain madécéng. Maégai ri A' Design Award untu matu riparessoi sibawa maolé pangngissengeng, pappoji sibawa publisitas untu karaja-mu. Nominasikang karajammu untu A' Design Award sibawa bersaing untu hadiah A' Design Prize iya temmaka riéloinna.

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