Island Rain Spiked Sparkling Seltzer Packaging naébbu Nicholas McMillan

Island Rain Spiked Sparkling Seltzer Packaging naébbu Nicholas McMillan iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2021

Island Rain Spiked Sparkling Seltzer Packaging

ᨑᨗ Nicholas McMillan

ᨀᨒᨗᨕᨙ: Omaha Brewing Company

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

11,186

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #112913

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Island Rain Spiked Sparkling Seltzer Packaging

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Island Rain Spiked Sparkling Seltzer Packaging iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Island Rain Spiked Sparkling Seltzer Packaging ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Island Rain Spiked Sparkling Seltzer Packaging mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Ukurang & Kemasang: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Tag: packaging, typography, clean, crisp, bright
Téknologi Produksi: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Tantangeng Désain: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Panélitiang: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Inspirasi: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Wettu Proyék: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Alur Opérasi: Pop open a can and enjoy the beverage that is Island Rain.